Audience, privacy, usability, evidence-based recommendations, product revision.
What to do if absent- CER:
- Claim, Evidence, Reasoning — make a claim, back it with evidence, explain your reasoning.
- SOP:
- Standard Operating Procedure — the exact steps to follow (especially in a lab).
- Tracker:
- Your PLTW progress log where you record completed evidence.
- myPLTW:
- The PLTW course site where you do the online activities — you open it through Schoology.
Week overview - Communicating Public Health: audience, privacy, and evidence-based products
Design a public-health product that fits its audience, protects privacy, and turns evidence into clear, usable recommendations.
- 1Name the specific audience for your public-health product in your notebook.
- 2List two things this audience already knows and one thing they need to learn.
- 3Sketch a slide or paper wireframe showing where the main message goes.
- 4Write one evidence-based recommendation, citing the data that supports it.
- 5Mark any place your product collects personal data and note how you would protect privacy.
- 6Trade wireframes with a partner and revise one usability problem they spot.
- • You will be able to tailor a product to a defined audience.
- • You will be able to turn evidence into a clear recommendation.
- • You will be able to protect privacy and improve usability through revision.
Daily lessons this week
Open any day for its full lesson, the work due that day, and guided notes.
One sentence identifying the main risk of the messaging approach you did NOT argue for.
Public health message draft with named target audience, one-sentence evidence-backed core message, specific call to action, reading-level note, and evidence citation.
Privacy audit listing collected data, identifiable items flagged for de-identification, access rules, and a 3-5 sentence privacy statement.
Wireframe sketch showing main layout with core message and call-to-action placement, two labeled usability principles, peer feedback note, and documented revision.
Finalized public health communication product combining the evidence-based message with citation, privacy statement, revised wireframe, and confirmed audience fit.
Quick intro to the week
- Hook: the best public-health message in the world fails if the audience cannot understand or trust it.
- Today's goal: shape your evidence into a product a real audience could actually use.
- Monday bioethics debate connects: how do you warn people of a risk without causing panic?
- Reminder: your graded product wireframe and revision are submitted in the PLTW course shell.
Your PLTW coursework this week
Do this: Advance your PLTW public health problem by drafting and revising your communication product in the online course shell.
- • A product must match the audience's knowledge, language, and needs.
- • Evidence-based recommendations cite the data that supports them.
- • Tailor a public-health product to a specific audience.
- • Revise a product to improve usability and protect privacy.
📋 PLTW evidence due: an audience-targeted product wireframe with an evidence-based recommendation and a usability revision in the course shell.
All PLTW activities are completed inside the PLTW course environment — this page only gives direction.
This week's PLTW tracker
Your week at a glance. Check off each deliverable as you finish it, then submit so Mr. Mendoza can see how the class is pacing.
Use the code Mr. Mendoza gave you, not your name. Saved on this device.
| Day | Date | Focus | Key deliverable |
|---|---|---|---|
| Monday | Fri, Apr 9 | Risk communication debate | One sentence identifying the main risk of the messaging approach you did NOT argue for. |
| Tuesday | Mon, Apr 12 | Message draft | Public health message draft with named target audience, one-sentence evidence-backed core message, specific call to action, reading-level note, and evidence citation. |
| Wednesday | Tue, Apr 13 | Privacy check | Privacy audit listing collected data, identifiable items flagged for de-identification, access rules, and a 3-5 sentence privacy statement. |
| Thursday | Wed, Apr 14 | Wireframe build | Wireframe sketch showing main layout with core message and call-to-action placement, two labeled usability principles, peer feedback note, and documented revision. |
| Friday | Thu, Apr 15 | Product submit | Finalized public health communication product combining the evidence-based message with citation, privacy statement, revised wireframe, and confirmed audience fit. |
- M: risk communication debate
- T: message draft
- W: privacy check
- Th: prototype revise
- F: product submit
Due by week's end: Public health product.
What to do when absent
Most days, this class is your PLTW coursework — and PLTW is online and individual. So being out usually just means doing exactly what we did in class, from home.
Open Schoology (CMSD) and keep goingHow to get there: open the CMSD website, click Clever, sign in with your Microsoft (district) account, then open Schoology from Clever.
You can't do those from home — do this instead: Slide/paper wireframe.
Class still runs. A substitute will post today's plan — complete the online activity above; it's built to be self-guided. Need the concept taught without a teacher? Use this authoritative explainer:
CDC Health CommunicationVocabulary
Virtual resources
Teacher-posted resources
Classroom documents for this lesson. Ones marked “Open the file” open right here; the rest are posted in Schoology. Use the label on each card to choose the right move.
Open this when the class reaches this activity and use it to complete the required lesson artifact.
Placement rationale
Matched Public health product and grant proposal by path:Biomedical-Innovations/Problem-5_Public-Health-Issue/00_Problem-Overview; keywords:public health. Score 138. Visibility: student-schoology (student-facing resource; link through Schoology rather than local path).
Open this when the class reaches this activity and use it to complete the required lesson artifact.
Placement rationale
Matched Public health product and grant proposal by path:Biomedical-Innovations/Problem-5_Public-Health-Issue/00_Problem-Overview; keywords:public health. Score 138. Visibility: student-schoology (student-facing resource; link through Schoology rather than local path).
Use this after the required lesson work when you are ready for a harder application or a deeper connection.
Placement rationale
Matched Public health product and grant proposal by path:Biomedical-Innovations/Problem-5_Public-Health-Issue/5.1_Public-Health-Issue; keywords:public health. Score 134. Visibility: student-schoology (student-facing resource; link through Schoology rather than local path).
How to get there: open the CMSD website, click Clever, sign in with your Microsoft (district) account, then open Schoology from Clever.
Standards this week
WebXam practice
Drop your Week 12 here. Use a clear file name (your initials + project). Routine work still goes to Schoology (via the CMSD portal).
Upload a project