John Hay
John Hay Biomedical
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Principles of Biomedical Technology (Principles of Biomedical Science)
Unit 4: Unit 4.2 to 4.3 Innovation SynthesisPBS 4.2-4.3Biotechnology Research and Experiments

Pitch A Data Backed Innovation

Use evidence and design criteria to pitch a data-backed innovation.

Builds on (2 levels back)inferred · high confidence
  • Criteria and constraints: Design work needs success targets and limits before testing.
  • Evidence-based iteration: Changes should trace to data, feedback, or a failed criterion.

Prerequisites are inferred: pending teacher review.

Re-learn the skill with worked practice and clear examples.

Match the pitch to what the audience most wants to hear.

Step 1: Read the audience
Different audiences care about different evidence: investors want cost and demand, doctors want safety and test data, patients want daily benefit.
AudienceWhat they most want to hear
InvestorCost and how many people would buy it
DoctorTest results and patient safety data
PatientHow it helps them in daily life
Audience types paired with what each one most wants to hear in a pitch.
Step 2: Match the message
Pick the message that fits what that specific audience most wants to hear.
Practice

You are pitching the pill-bottle alarm to a DOCTOR. Using the table, which message fits this audience best?

Reviewed
AudienceWhat they most want to hear
InvestorCost and how many people would buy it
DoctorTest results and patient safety data
PatientHow it helps them in daily life
Audience types paired with what each one most wants to hear in a pitch.
  1. A.'In a 30-patient trial it cut missed doses in half with no safety problems'
  2. B.'It will make us a lot of money'
  3. C.'The case comes in five fun colors'
  4. D.'Everyone on social media is talking about it'
Show the worked solution ▾

Answer: A. 'In a 30-patient trial it cut missed doses in half with no safety problems'

  1. Step 1: Find the audience row: The table says a doctor most wants test results and patient safety data.
  2. Step 2: Match the message: Only the trial-and-safety message fits what a doctor wants to hear.

Why it's right: A doctor most wants test results and safety data, which the 30-patient trial message provides.

Why the others miss:
  • B: Profit talk fits an investor, not a doctor.
  • C: Color choices do not address a doctor's concerns.
  • D: Social-media buzz is hype, not patient data.

Aligned to Biotechnology Research and Experiments · reading level ~grade 9

Where you'd see this
  • A student tailors the same innovation's pitch differently for a doctor and an investor.
Careers that use this
Biomedical Product Manager: Shapes the pitch to the evidence each audience cares about most.
Video library
Watch: Pitch A Data Backed Innovation
The Secret to Successfully Pitching an Idea | The Way We Work, a TED series
TED · 4:47
Guided notes

Fill these in as you work through the lesson.

Big idea: A strong pitch backs its claim with measured data, fits the audience, and never overclaims beyond what the data shows.
Key terms: write the meaning
  • Data-backed claim (supported by measured results):  
  • Overclaim (says more than the data shows):  
  • Audience (who you are pitching to):  
  • Evidence (the numbers behind the claim):  
The rule

A strong pitch backs the claim with  , fits the  , and never   beyond what the data shows.

Check yourself
  1. Which line has measured data? 
  2. What does this audience most want to hear? 
  3. Does the claim go beyond the data? 
Work one example

From '20 trials under 10 s', write the one claim it supports and name one overclaim to avoid.